Head of Sales & Marketing / B2B Sales USA – Food Safety (m/f/d) with perspective of extended executive management

Your tasks

At our innovative start-up Testo bioAnalytics, around 25 employees work on state-of-the-art systems for measuring microbiological parameters in the food industry. We are currently starting the production and commercialization of our first product – with a clear focus on the USA / North America market. To further scale our business, we are looking for an experienced sales & marketing leader for this newly created position, with a background in international B2B sales, ideally in food safety / diagnostics and/or with a strong focus on digital sales. Your responsibilities are:

• Building a digital sales and marketing infrastructure for the target market of industrial food manufacturing in the USA (B2B, food safety), with a clear focus on purely digital sales (“we sell through our web shop, no onsite sales reps”) and reference-based marketing
• Sustainable management and development of customer relationships and key accounts in close collaboration with Customer Success Management
• Responsibility for the e-commerce / web shop (orchestration and continuous optimization)
• Leveraging and expanding the existing network to increase brand awareness and gain access to relevant key accounts
• Increasing customer lifetime value after successful pilot phases (“Land & Expand” – first winning the account, then systematically growing it)
• Functional and disciplinary leadership of sales and marketing team members in Germany and the USA (currently 3 team members)
• Independent budget planning and full budget responsibility for the sales and marketing area

Our benefits

Room for maneuver
We set shared goals that you pursue independently.

Challenging and dynamic
In our global company, you can look forward to an exciting and dynamic environment.

Ideas and sense
Contribute your expertise – your input is valued and appreciated. The result of your work is products that protect the environment and health.

Modern technologies and digital communication
State-of-the-art technology and digital media are a given, enabling efficient communication.

Innovation start-up
Join an interdisciplinary start-up in the field of bio-analytical technologies.

Corporate culture
A supportive and innovative work environment with a strong focus on autonomy.

Your profile

• Entrepreneurial, execution-driven leader with strategic vision, strong technical affinity, and excellent communication and interpersonal skills
• Strong hands-on mentality: you work in a small team not only on a strategic level, but also operationally – e.g. in winning key accounts, running demos, and building processes and tools
• Enthusiasm for innovation, growth phases, and building new structures – ideally with experience in a company in an early growth stage
• At least 10 years of experience in sales of food safety solutions (e.g. bacterial pathogens / diagnostics) or in digital / inside sales (B2B), including at least 5 years in a leadership role
• Solid experience in the build-up and further development of sales organizations as well as in collaborating with Customer Success Management, subject matter experts and field application specialists
• Proven track record in B2B key account management and the ability to build and expand long-term business relationships (Land & Expand)
• High willingness to travel and enjoyment in direct and digital customer interaction (North America focus)
• Excellent communication and negotiation skills as well as strong customer orientation
• Very good command English, both written and spoken